GoHighLevel’s pricing looks simple — but there are plan differences, usage-based add-ons, and agency-tier features that can catch you off guard. Here’s the complete, honest breakdown.
PLAN
PRICE
Starter
$97/month
Unlimited
$297/month
Agency Pro (SaaS Mode)
$497/month
FEATURE
AVAILABLE ON ALL PLANS?
CRM & Pipelines
Yes
Email Marketing (unlimited sends)
Yes
Funnels & Websites
Yes
Calendar & Booking System
Yes
Automation Workflows
Yes
SMS / Phone (LC Phone)
Yes — usage-based charges apply
Reputation Management
Yes
AI Conversation Employee
Yes (as of 2025 update)
Membership / Course Hosting
Yes
Sub-Accounts
Starter: 1 | Unlimited/Pro: Unlimited
White Label
Agency Pro only
SaaS Mode (resell GHL)
Agency Pro only
USAGE TYPE
APPROX. COST
LC Phone — US/CA SMS outbound
~$0.0079 per message
LC Phone — US/CA call (outbound)
~$0.021 per minute
LC Email (above free tier)
~$0.00135 per email
AI Conversation Employee
Token-based — typically $20–$50/month for moderate use
Premium Workflow Actions
Additional charge for certain AI-powered workflow steps
SERVICE
PRICE RANGE
GHL Starter Setup (One-Time)
$997–$1,497
GHL Growth Build (One-Time)
$2,497–$3,997
GHL Agency DFY Package
$4,997–$7,997
Monthly Retainer (Essentials)
$497–$797/month
Monthly Retainer (Growth)
$997–$1,497/month
Monthly Retainer (Scale)
$1,997–$2,997/month
Migration (HubSpot/AC/CF/Keap)
$997–$2,997 depending on complexity