GoHighLevel is described as an all-in-one platform — but what does that actually mean? This guide breaks down every major GHL feature set so you know exactly what you’re getting, and how FulleFlow can build it for you.
FEATURE CATEGORY
WHAT’S INCLUDED
CRM & Contact Management
Contact records, custom fields, tags, smart lists, contact timelines, activity logging, and conversation history across all channels
Pipeline Management
Visual drag-and-drop sales pipelines, custom stages, opportunity values, probability settings, and pipeline reporting
Email Marketing
Email campaigns, drip sequences, email templates, A/B testing, deliverability tools, and open/click analytics
SMS & Phone (LC Phone)
Two-way SMS, inbound/outbound calling, voicemail drops, missed call text back, and dedicated phone number management
Automation & Workflows
Trigger-based workflows, multi-branch conditional logic, time delays, webhook actions, and AI-powered workflow steps
Funnels & Websites
Drag-and-drop funnel builder, landing page builder, full website builder, form builder, pop-up builder, and order forms
Calendar & Booking
Appointment scheduling, multiple calendar types (service, class, round-robin), buffer times, availability rules, and booking automations
Reputation Management
Review request automation (SMS + email), Google review monitoring, response management, and reputation reporting
AI Conversation Employee
Inbound SMS, web chat, and social DM handling by GHL’s AI — qualifies leads, answers questions, and books appointments 24/7
Membership & Courses
Course module builder, drip content, member access levels, and course progress tracking
SaaS Mode
White-label platform reselling, automated Stripe billing, self-service sign-up, and custom pricing tier configuration
Reporting & Analytics
Pipeline reporting, campaign performance, funnel conversion tracking, call reporting, and attribution analytics
Social Media & Ads
Social media planner, Facebook/Instagram/Google Ads integration, and ad attribution tracking
Integrations
Stripe, Zapier, Facebook Ads, Google Ads, QuickBooks, Shopify, WordPress, Calendly, and hundreds more via API/webhook