GoHighLevel’s pricing looks simple on the surface — three plans, three numbers. But the sticker price is only half the story. Between usage-based messaging, AI features, and the jump from an agency tool to a full reseller platform, what you actually pay depends entirely on how you use it.

This guide breaks down every GoHighLevel plan for 2026, what’s included at each tier, the add-on costs that never make it onto the pricing page, and which plan is the right fit for your situation.

Quick Verdict: The Three Plans at a Glance

Plan	Monthly	Annual (per mo)	Best for
Starter	$97	~$80	Solo businesses, coaches, consultants running their own marketing
Unlimited	$297	~$247	Agencies and businesses managing multiple brands or clients
Agency SaaS Pro	$497	~$414	Agencies reselling GoHighLevel as their own SaaS product

Prices reflect GoHighLevel’s published rates as of 2026 and are billed in USD. Messaging, phone, and AI usage are billed separately on every plan — more on that below. Always confirm current pricing on GoHighLevel’s official site before signing up.

Starter Plan — $97/month

The Starter plan is GoHighLevel’s entry point, and it is far more generous than most “starter” tiers in the software world. You get the full CRM, unlimited funnels and landing pages, unlimited contacts and users, email and SMS marketing, a booking calendar, reputation management, membership and course hosting, and the website builder — all in one login.

The one real limit is sub-accounts: Starter caps you at three. A sub-account is an isolated workspace, so think of it as three separate businesses or brands. For a solo operator, a coach, or a single service business running its own marketing, three is usually plenty. On the annual plan the effective cost drops to roughly $80/month (about $960 up front), saving you a little over $200 a year.

Choose Starter if: you run one to three businesses and simply want an all-in-one platform to replace a stack of separate tools.

Unlimited Plan — $297/month

The Unlimited plan (sometimes called Pro) is where most agencies land. The headline difference is right there in the name: unlimited sub-accounts. If you manage marketing for clients, this is the tier that pays for itself the moment you have four or more of them.

On top of everything in Starter, Unlimited adds the white-label desktop app so the platform carries your brand instead of GoHighLevel’s, a branded client portal, API access, advanced reporting, and the bundled AI tools — content assistant, review responder, and workflow AI. Billed annually, the effective rate falls to about $247/month (roughly $2,964 up front), a saving near $600 a year.

Choose Unlimited if: you are an agency or a multi-brand operator and you need more than three workspaces, white-labeling, or API access.

Agency SaaS Pro — $497/month

The top tier unlocks SaaS Mode, and this is the plan that changes the business model rather than just the feature list. SaaS Mode lets you resell GoHighLevel to your own clients as your own branded software, set your own prices, and bill them automatically. You buy usage wholesale and sell it retail, keeping the margin.

Beyond re-billing, Agency SaaS Pro adds automatic sub-account provisioning (clients can sign up and be set up without you touching anything), priority support, advanced custom dashboards, and the white-label mobile app option. Annually it works out to roughly $414/month (about $4,968 up front), saving close to $1,000 a year.

Choose Agency SaaS Pro if: you want a recurring software revenue stream and plan to resell the platform under your own brand.

The Costs Nobody Puts on the Pricing Page

This is where the real GoHighLevel bill takes shape. Your messaging, phone, and AI usage are billed separately on top of your plan, on a pay-as-you-go basis through GoHighLevel’s own LC Phone, LC Email, and AI services. The per-unit rates are small, but they add up with volume — and for agencies in SaaS Mode, they are also a source of markup.

Usage type	Approximate cost
Phone number (local / toll-free)	~$1–2 per month
Outbound SMS	~$0.0079 per segment
Calls	~$0.014/min outbound, ~$0.0085/min inbound
Email sends	~$0.675 per 1,000 emails
Conversation AI	~$0.02 per message, or ~$97/mo unlimited per sub-account
Voice AI	~$0.16 per minute

For a typical small business, expect to add somewhere in the range of $10–$50 a month in usage on top of your plan, depending on how heavily you text, call, and email. Agencies running high volume or leaning on AI features should budget more — and, if reselling, price it into their client packages.

Free Trial

GoHighLevel offers a standard 14-day free trial, and some partner links extend that to 30 days. No credit card is required to explore the platform, which makes it easy to test whether the all-in-one approach fits your workflow before committing to a monthly bill.

Which Plan Is Right for You?

The decision is simpler than the pricing table suggests. If you are running your own marketing for one to three businesses, Starter at $97 gives you the entire toolkit and you will not feel the sub-account limit. The moment you are managing four or more clients or brands, or you need white-labeling and API access, Unlimited at $297 becomes the obvious move — and the cost per client drops fast as you add them. And if your goal is to build recurring software revenue by reselling the platform as your own, Agency SaaS Pro at $497 is the only tier that unlocks it, and SaaS Mode typically pays for the upgrade with a handful of clients.

Whichever tier you choose, remember that the plan fee is the floor, not the ceiling — factor in usage-based messaging and AI so your budget matches reality.

Frequently Asked Questions

Is GoHighLevel’s pricing per user or per contact?
Neither. All plans include unlimited users and unlimited contacts. You pay a flat plan fee plus usage, not per seat or per record.

Can I switch plans later?
Yes. You can upgrade or downgrade between tiers, and upgrading from Unlimited to Agency SaaS Pro is the standard path once you are ready to start reselling.

Does the annual plan really save money?
Yes — paying annually is equivalent to getting roughly two months free versus paying monthly, across all three tiers.

Are there any hidden fees?
Not hidden, but easy to overlook: messaging, phone numbers, email sends, and AI usage are billed separately from your plan. Budget for them from the start.

The Bottom Line

GoHighLevel’s three plans map cleanly to three types of user: the solo operator ($97), the agency ($297), and the reseller ($497). The base prices are competitive for what you get — an entire marketing and CRM stack in one place — but the honest total includes usage-based messaging and AI on top. Price those in, match the tier to how many businesses or clients you serve, and start with the free trial before you commit.

Thinking about moving your business onto GoHighLevel or need help setting it up the right way? Our team can help you plan the migration, configure your sub-accounts, and get the most out of every feature you are paying for. Get in touch to talk it through.